I found a similar silly toy at a local discount store yesterday. Mine looks like a tiger or a cat rear, and the one featured here looks like a horse.
It's crinkles and squeaks to any dog's delight. I actually bought it thinking my five cats would like flipping it around, but none of them seem interested, so I will give it to a friend who has a chihuahua. Hopefully he will enjoy it.
These are funny and fun toys that everyone will get a kick out of!